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Rwanda to double tourism revenues by 2024

Written by: George Kalisa
Saturday, May 26th, 2018, 9:34
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Rwanda Development Board Chief Executive Officer, Clare Akamanzi has today said that the East African nation will raise tourism revenues from currently $404m to $800m by 2024.

 

“Our national goal is to double tourism revenues to $800m by 2024, from $404m currently. This won’t happen by sitting and waiting, but by being proactive, and marketing Rwanda as a tourist destination in innovative ways. Now- Relax and let the world,” tweeted Akamanzi.

 

Her statement comes only two days after Rwanda has entered a big deal with Arsenal. The three-year partnership with Arsenal, RDB officials said will increase tourism, investment and football development making the east African nation the official tourism partner of Arsenal and the Premier League football club’s first ever shirt sleeve partner.

 

They have said that this partnership will see “Visit Rwanda” logo featured on the left sleeve of all first team, under-23 and Arsenal Women’s matches effective this year.

 

Akamanzi attacked those who have unleashed venom following the deal saying marketing has a big price tag.   

 

“Anyone who criticizes our deal with Arsenal on account of Rwanda being poor or an aid recipient, either wishes for Rwanda to be perpetually so, or doesn’t understand that in any business, marketing costs are a key component of a company’s expenditures.

 

Records at RDB show that Rwanda received 1.3 Million visitor arrivals in 2017.  94,000 tourists visited Rwanda’s three national parks of Nyungwe National Park, Akagera National Park and Volcanoes National Park. Tourism has generated 90,000 jobs and is Rwanda’s largest foreign exchange earner.

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